CASE STUDY · RESTAURANT, WINE BAR & LIVE MUSIC · PASADENA, CA
Bacchus Kitchen + Wine Bar
A beloved Pasadena wine bar with a website that didn't match the room. Loyal regulars, live jazz, a serious wine list, and a site that made guests hunt for hours and a menu. Here is what I fixed, in what order, and why.
0
PDF menus. The menu is real text Google can read
2
Things guests can now buy online: wine club and gift cards
100%
Of images have alt text, with SEO built in from day one
THE PROJECT
Four decisions, three pages, one honest result.
01 · THE SITUATION
Bacchus had loyal regulars, live jazz, and strong Google reviews, but its site was built on Wix with a PDF-style menu, scattered event info, and no way to buy wine club memberships or gift cards online.
02 · WHAT I FIXED FIRST
The things guests actually look for: a real text menu Google can read, current hours, and clear paths to reserve a table, see upcoming shows, and join the wine club.
03 · THE HONEST CALL
Keep it simple to run. I moved the site to Squarespace so the team can update it themselves, kept the menu as text for search instead of a PDF, and used Squarespace Payments rather than adding another tool.
04 · WHAT CHANGED
A dark, intimate design that feels like the dining room, wine club and gift cards sold right on the site, and SEO built in from day one, including alt text on every image.
HOME PAGE · BEFORE
HOME PAGE · AFTER
MENU · BEFORE
MENU · AFTER
WINE CLUB · BEFORE
WINE CLUB · AFTER
MORE OF THE SITE · AFTER
The rest of the pages, built the same way.
FIND YOUR WINE
CATERING
LIVE EVENTS
VENUE RENTAL
VISIT & RESERVE
LET'S TALK
Want this kind of thinking on your business?
I only take a few clients at a time. If the fit is right, let's talk about what your business actually needs.